Nov 10, 2017
What is branding? Why is branding so important? Branding expert, author and book publishing coach Maria Erazo explains what branding is and why it’s important. Maria walks through the five steps for branding and how they fit into a brand’s identity. Maria also shares details of her life story and how she became a book writing coach.
0:56 - Introducing Maria and some background on her career.
1:30 - One of the reasons Tom wanted to bring her on the podcast and background on how she came to write her first book.
6:50 - What led Maria to learn more about the book publishing process and how to help others with both book publishing and branding.
8:02 - A synopsis of Maria’s story and her book.
11:17 - Maria’s view on what branding is and why it’s important.
13:11 - The five steps for branding and how they fit into a brand’s identity.
16:41 - Digging into the first step of branding - who you are as a person and a business.
19:24 - One of Tom’s findings when working on his own branding.
20:19 - Some of the first steps Maria takes when working with people who want to write a book; part of Tom’s initial process in writing his own book.
25:46 - Information on Maria’s recent conference for empowering women, Guerreras Sin Limites - Warriors Without Limits.
29:39 - Maria’s approach and goals for her conference.
33:23 - Contacting Maria - email Maria or visit her website to get a free copy of her book.
34:34 - Maria’s parting thoughts and advice.
Resources and Links Mentioned:
Contact Maria at firstname.lastname@example.org